Squeezit (1990s)

Squeezit was the ultimate cool kids' drink of the late '80s and '90s. These fruit-flavored drinks came in uniquely shaped, squeezable plastic bottles that were as fun to play with as they were to drink. Each flavor had its own quirky character-shaped top, adding to the appeal. The act of squeezing the bottle to get the juice out was part of the fun, and the 'Squeeze the fun out of it' marketing campaign perfectly captured the playful spirit. Squeezit was a staple in lunchboxes and at kids' parties, a sweet and tangy treat that defined a generation's childhood.