Wendy's 'Where's the Beef?' Commercial (1980s)

The Wendy's "Where's the Beef?" commercial, launched in 1984, became a cultural phenomenon in the United States. Featuring Clara Peller, the ad humorously criticized competitors for their disproportionate bun-to-beef ratio. Peller's iconic delivery of the catchphrase "Where's the beef?" resonated deeply with consumers, becoming a widely used expression and significantly boosting Wendy's sales. The campaign was memorable for its witty approach, highlighting value and portion size in a way that captured the public's attention and entered the American lexicon.