G.I. Joe Action Figure (1960s)

The original G.I. Joe action figure, launched in 1964, revolutionized the toy industry by coining the term 'action figure.' Unlike dolls, G.I. Joe was marketed to boys and represented a heroic figure, tapping into the patriotism of the era. The 11.5-inch figure was fully articulated and came with a wide array of realistic military outfits and accessories, allowing kids to immerse themselves in imaginative play. G.I. Joe became a cultural phenomenon, influencing countless action figures that followed and reflecting the nation's fascination with military themes during the 1960s.