Quaker Life Cereal - Mikey Hates Everything Commercial (1972)

The "Quaker Life Cereal - Mikey Hates Everything" commercial is a quintessential piece of 1970s advertising. It features a finicky child named Mikey, who supposedly dislikes everything, surprisingly enjoying Life cereal. This simple premise, combined with Mikey's endearing skepticism, resonated deeply with audiences. The commercial's success stemmed from its relatability; many families dealt with picky eaters. The catchphrase, "He likes it! Hey Mikey!", became a cultural phenomenon, frequently quoted and parodied. The commercial made Life cereal a household name and is fondly remembered for its heartwarming portrayal of family dynamics and the unexpected appeal of a supposedly bland cereal.