Miller Lite - Tastes Great, Less Filling Commercial (1973)

The iconic "Tastes Great, Less Filling" campaign for Miller Lite was a cultural phenomenon in the US. Launching in 1973, it revolutionized beer advertising by featuring retired athletes and celebrities debating the beer's two key attributes. These often-humorous arguments became instantly recognizable and quotable, making the slogan a national catchphrase. The campaign successfully positioned light beer as a viable, masculine option, broadening the market and influencing future advertising strategies. It wasn't just a commercial; it was a recurring, anticipated piece of pop culture that brought together sports heroes and entertainers in memorable, relatable scenarios, becoming a beloved part of the era's television landscape.