Avis - We Try Harder Commercial (1962)

This iconic commercial introduced the groundbreaking "We Try Harder" campaign from Avis. In an era dominated by boasts of being #1, Avis boldly acknowledged its second-place position behind Hertz. This honest, underdog approach resonated deeply with audiences, building trust and positioning Avis as the scrappy, determined alternative. People fondly remember the simple yet powerful slogan and the refreshing honesty it represented in advertising. It wasn't just a car rental ad; it was a cultural moment that shifted how brands could communicate, proving that authenticity and acknowledging imperfections could be a powerful marketing tool, making Avis a relatable choice for travelers and businesses alike.