Sony Bravia - Bouncy Balls Commercial (2005)

The Sony Bravia "Bouncy Balls" commercial, released in 2005, remains a vibrant symbol of early LCD television advertising. Shot on the streets of San Francisco, it featured a breathtaking cascade of hundreds of thousands of colorful bouncy balls, showcasing the vivid clarity and color reproduction of Sony's Bravia TVs. The commercial's simple yet visually stunning concept captured the public's imagination, becoming a viral sensation before "going viral" was even a common term. It was a reminder of the joy of simple pleasures and the power of visual spectacle, and it helped establish Sony Bravia as a leader in the burgeoning flat-screen TV market. People fondly remember the sheer scale and vibrant colors of the bouncing balls, the iconic San Francisco backdrop, and the upbeat music that perfectly complemented the visuals. The commercial's impact extended beyond advertising, influencing art installations and inspiring similar visual spectacles.