Cadbury - Gorilla Commercial (2007)

The Cadbury "Gorilla" commercial, launched in 2007, became a cultural phenomenon in the UK and beyond. Featuring a gorilla passionately playing the drums to Phil Collins' "In the Air Tonight," the ad was celebrated for its unexpected humor and emotional resonance. It revitalized the Cadbury brand, moving away from traditional chocolate advertising and creating a memorable, shareable experience. People fondly remember the surprise element and the sheer joy conveyed by the drumming gorilla, making it a standout moment in advertising history. The commercial demonstrated the power of music and visual storytelling to connect with audiences on a deeper level, proving that advertising could be artful and entertaining.