Reese's Pieces - E.T. Product Placement Commercial (1982)

This 1982 commercial showcases the iconic Reese's Pieces candy, forever linked to the blockbuster film E.T. the Extra-Terrestrial. The movie's clever product placement, where E.T. is lured with a trail of Reese's Pieces, catapulted the candy's popularity to new heights. This commercial is a nostalgic reminder of the cultural phenomenon that E.T. became, and how it transformed a simple candy into a symbol of friendship and intergalactic adventure. People fondly remember the bright orange, yellow, and brown candies and the way they were used to connect with the lovable alien, making Reese's Pieces an integral part of the E.T. experience and a staple in many households.