Dr Pepper - Be a Pepper Commercial (1977)

The "Be a Pepper" ad campaign for Dr Pepper, launched in 1977, became a cultural phenomenon, celebrating individuality and encouraging people to embrace their unique selves. The catchy jingle and vibrant visuals, often featuring large groups of people dancing and enjoying Dr Pepper, made it instantly memorable. The commercial's message of inclusivity and self-expression resonated deeply with audiences, making Dr Pepper synonymous with a carefree and optimistic lifestyle. Key features people fondly remember include the upbeat music, the diverse cast of "Peppers," and the iconic slogan, "Wouldn't you like to be a Pepper too?" The campaign played a significant role in shaping Dr Pepper's brand identity and solidifying its place in popular culture as a drink for those who dared to be different.