Esso - Put a Tiger in Your Tank Commercial (1964)

The "Put a Tiger in Your Tank" campaign for Esso (later Exxon) was a roaring success, embedding itself into the cultural landscape of the 1960s. The cartoon tiger mascot, symbolizing power and performance, became synonymous with the brand. The campaign's catchy jingle and vibrant visuals made it instantly recognizable, driving sales and brand loyalty. People fondly remember collecting tiger tails to hang from their gas caps, and the tiger imagery permeated advertising, promotions, and even popular culture. It represented a time of optimism and the growing popularity of car culture.