Esso Becomes Exxon Commercial (1972)

The 1972 Esso (later Exxon) commercial featuring the cartoon tiger is a classic example of effective advertising. The tiger, symbolizing the power and performance of Esso gasoline, became a beloved mascot and a cultural icon. This campaign was especially memorable for its catchy jingle and vibrant animation, which captured the attention of audiences of all ages. The commercial played a significant role in associating the Esso brand with strength and reliability, embedding itself in the collective memory of the era. People fondly remember the tiger's playful antics and the message of 'Put a tiger in your tank!', which became a popular catchphrase.