Cheetos - Chester Cheetah Commercial (1989)

The 1989 Cheetos commercial featuring Chester Cheetah marked a turning point in snack food advertising. Chester, with his cool sunglasses and laid-back attitude, instantly became a pop culture icon. His catchphrase, "It ain't easy bein' cheesy," resonated with kids and adults alike, solidifying Cheetos' place in the snack aisle. The commercial's memorable animation style and catchy jingle made it a staple of 80s television, forever linking Cheetos with a sense of mischievous fun and cheesy goodness. It represented a shift towards more character-driven advertising, a trend that would dominate marketing for years to come.