Surge Soda (1990s)

Surge soda was Coca-Cola's ambitious attempt to capture a piece of Mountain Dew's market share in the late 1990s. Marketed with an aggressive, 'extreme' sports vibe, Surge aimed to appeal to a younger demographic seeking a high-energy citrus beverage. Its vibrant green color and intense flavor became instantly recognizable, and the brand cultivated a dedicated following. People fondly remember Surge's heavy marketing presence during the era of extreme sports and its association with video games and late-night study sessions. While it eventually faded from mainstream availability, its cult status has kept the memory of Surge alive for many.