Bartles & Jaymes Commercial (1980s)

The Bartles & Jaymes commercials, featuring the fictional duo Frank Bartles and Ed Jaymes, were a staple of 1980s American television. These folksy ads, with their simple, repetitive format and endearing characters, became instantly recognizable and widely parodied. Frank, usually doing the talking, would describe the wine cooler and its attributes, while Ed would chime in with a quiet "Thank you for your support." The commercials' charm lay in their down-to-earth humor and the perceived authenticity of the two characters, who seemed like genuinely nice, small-town guys. They captured a sense of simpler times and neighborly goodwill, offering a comforting and familiar presence amidst the often flashy and fast-paced advertising landscape of the decade. They were a constant presence during popular TV shows and sporting events, embedding themselves in the collective memory of the era. The success of the campaign contributed significantly to the popularity of wine coolers as a refreshing and accessible beverage option.