Pet Rock (1975)

The Pet Rock, a genuine stone marketed as a hassle-free companion, became a cultural phenomenon in 1975. Created by Gary Dahl, it was more than just a rock; it was a packaged experience, complete with an instruction manual on how to care for your 'pet.' The Pet Rock tapped into the zeitgeist of the mid-70s, offering a humorous and low-maintenance alternative to traditional pets. Its success was driven by clever marketing and its appeal as a conversation starter. People fondly remember the cardboard carrying case, complete with air holes, and the tongue-in-cheek training manual that 'taught' owners how to care for their new friend. It was a lighthearted and absurd trend that briefly captured the nation's attention, a symbol of 70s novelty and playful consumerism.