Fritos (1960s)

Step back to the 1960s and remember the simple, satisfying crunch of Fritos corn chips. A true American snack staple, Fritos were a ubiquitous presence at picnics, parties, and packed lunches, offering an affordable and distinctly salty bite. What made them special was their straightforward, hearty corn flavor and satisfying texture, a contrast to lighter chips. They became deeply embedded in popular culture, even launching the memorable, though later controversial, 'Frito Bandito' advertising campaign in the late 60s. For many, a bag of Fritos was pure comfort, a reliable go-to snack that represented casual, everyday enjoyment during that era.